Imagine if a player could experience seamless digital self expression. Imagine if they could take their digital identity from one game into another, from Fortnite into GTA.
In order to enable the development of new digital economies of scale, this idea of interoperable digital self expression and cross-game identity compatibility is vital.
It will unlock truly enriched digital world interactions and help in creating and building more realistic digital universes.
DIGITALAX is the first digital fashion NFT engine built on the Ethereum network. We are positioning as the digital fashion NFT house for all gaming, VR and metaverses.
We are introducing the DIGITALAX Digital Fashion Operating System (D-DFOS) in order to enable and empower seamless and interoperable digital wearable and fashion self expression and identity across different gaming and VR environments. This is our bigger vision and something that we see as the long term motivation for the project.
We are bringing forth a dress code and the new standard for how we should interact with our digital economies in a way that is efficient, scalable and coherent. This will help to shape, deliver and ensure dynamic content for our virtual worlds that can be shipped to users as quickly as possible — content that didn’t exist a second ago and that is being created in the moment.
Our vision is about looking at this for the future. It is about seeing how we can enable a streamlined pipeline and supply chain for manufacturing interoperable, programmable digital fashion NFT garments for direct deployment into the virtual environments of gaming and VR.
Our Operating System manufactures digital fashion that is IP secure, open source, pricing transparent, real world value backed, interoperable, composable, scalable, and, most importantly, digital-only.
The virtual 3D worlds of today in gaming and VR are already starting to create and enable new natively digital economies, digital-only communities and ecosystems. And similar to what the internet did 10 years ago, enabling businesses like Google, Stripe, Facebook to exist within the layer and realm of the internet and create new economic value and opportunity — esports, gaming and VR are pushing forward the next step of creating purely digital economies that exist only within the digital realm.
The modern rise of gaming is driven in part by people’s desire to connect with each other. Self expression will play a huge role in forming customizable, engaging digital experiences that allow for us to connect with others and re-create our identities. These concepts of individualism, identity and self-expression are rooted as some of our most core values as humans, and ultimately, form our human nature. Being able to properly self express in a digital environment is fundamental.
Fashion has been a core industry for thousands of years and provides a distinct method and channel of communication, expression. Native digital fashion that only exists within the virtual worlds of games, VR and other 3D technologies promotes new business opportunities that are completely sustainable, drive innovation for small independent designers and focus on cross-collaboration and open-source.
DIGITALAX Vision and Mission
We want to achieve seamless digital identities and self expression across different gaming and VR environments.
We know that digital fashion is exactly where to start.
Creating a streamlined and verified digital fashion supply chain distribution and empowering collaboration between the Designers x Developers will enable open source peer-2-peer marketplaces where digital fashion designers, independents and brands can start creating for the native digital economies. Here, collections and varieties of digital garments can be selected, remixed, combined, by the gamers and then shipped by the developers into different graphic and game environments. This will allow for new monetisation streams and business models that are customised, IP secure, have unified platform licensing and are incentivised around creativity.
- Digital fashion merchandising for in-game concerts, shows etc.
- 3D digital stores for immersive brand experience i.e. imagine shopping for a swimsuit collection on a virtual beach in Hawaii.
- Zero-waste digital manufacturing, truly sustainable fashion with endless fabrics, materials.
- Fashion that is no longer limited to physical principles.
- Garment fractionalisation for open source sharing and monetisation down to a material, pattern level.
Problems we are solving
Mafia Driven and Access Controlled
On a bigger scale, the fashion industry is currently very ‘mafia’ driven — all the profit is concentrated amongst the top 20 players, where in 2018 alone, these players contributed to over 138% of the overall economic profit in the industry. Small innovative designers struggle finding distribution channels and exposure against the monopoly of the major labels. Independents aren’t able to keep up with the costs of running a physically operated store and are blocked from the proper supply chain access required to establish a robust e-commerce operation.
Creative industries like fashion largely revolve around the usage and exchange of IP, where proof of ownership is often the linchpin to being able to market unique, new design ideas and found a strong brand and message that is distinct, innovative and competitively advantageous. However, lack of proper IP management and clarity in the fashion industry has led to a very centralised ‘winner takes all’ market that forces designers and brands to work almost completely siloed, keep their cards close to their chest and be not willing to share or collaborate in the fear of losing to competition or market share — this greatly slows down the innovation in the industry and puts creativity in an isolated black box.
Lack of Transparency in Pricing
There are underlying problems faced when it comes to fair, transparent pricing of a natively digital asset. The market is currently opaque and there are no real standards. Prices are often not backed by any proper justification or tangible value and so rely on traditional pricing mechanisms that in fact aren’t relevant to a digital-only product.
Isolated and Closed
Virtual and digital goods are locked within siloed, closed and centralised digital realms and environments. Their value is contained, and can’t be shared, translated and programmed to work with multiple systems. The player can spend thousands of dollars and still not ever have true ownership of the asset — at any time the game developer can decide to shut down the server or remove the asset from the game.
The fashion industry has a long history of established wasteful practices that have only been heightened with the rise of fast fashion — where a motivation for speeding up the time-to-market and reducing costs has resulted in the use of toxic textile dyes that put fashion at only second to the oil industry in terms of global pollution damage.
Slow and Manual
Creating and developing real-time rendering compatible garments for gaming and VR is a slow, labour intensive and manual process. There is no scalable streamlined workflow process that is able to efficiently enable and ensure constant interoperable content is shipped to users as quickly as possible across different virtual environments.
The New Digital Fashion Operating System. Programmable and Interoperable.
In order for digital fashion and self expression to be truly scalable in gaming and VR environments there must be a standard, there must be a “dress code”.
Our operating system does exactly this. It is creating a highly efficient, automated and streamlined supply chain for enabling Designers and Developers to directly ship digital fashion into gaming and VR. This will ensure dynamic content to reach users as seamlessly and as quickly as possible — less latency, more scalability, more reliability.
- Unsorted raw materials, textures, patterns, elements: Digital materials, textures, patterns are created, developed and brought into the DIGITALAX ecosystem. These are the “Child NFTs” and are issued as ERC-1155 tokens.
- Open Source License Wrapper: All the digital materials, textures, patterns in the libraries are open source and composable. These Child NFTs can enable fractional garment ownership around unique patterns, materials, textures and then have these open sourced for the wider digital fashion community to leverage. The original designer’s IP can be authenticated and then effectively traced across the entire digital fashion supply chain journey down to a material, pattern and dye level. These NFTs can be programmable, tradable, interoperable and composable. This is a major leap in digital materials and design ownership, digital supply chain management, process automation, efficacy management.
- Native Digital Pricing Frameworks: DIGITALAX’S Periodic Table of Digital Fashion Elements or The DOF Sheet is a new dynamic and native digital fashion pricing framework— helping to bring more transparency and tangible value. The Child NFTs are categorised and sorted according to three distinct pricing categories;
- Asset Backed: Synthetic Child NFTs are minted on the value of locked up crypto and real assets in the DIGITALAX Factory Vault i.e. BTC, DGX (Gold), ETH. Child NFTs can now be backed by real collateral and these Child NFTs can then be attached to an ERC-721 Parent NFT for introducing tangible real world value. Imagine being able to attach Bitcoin and Gold into your Gold Bitcoin chain!
- Oracle Price Feeds: Synthetic Child NFTs are minted to track the live price feeds from on-chain Oracles. NFT holders can lock up stable assets as collateral in the DIGITALAX Factory Vault to meet the maintenance range around the on-chain Oracle live spot price, and then mint a Synthetic Child NFT that tracks this price and is attached to a master ERC-721 NFT. This brings in new concepts of being able to attach the real world prices of elements, materials like Cotton, diamonds into the garments.
- Pattern and Material Decoration Bonding Curves: Synthetic Child NFTs are printed on the material patterns/decorations according to price bonding curves that take into account supply, demand, rarity, historical usage of the Child NFT amongst different Parent NFTs. Designer’s will even be able to choose, set and leverage specific bonding curves issued around their unique patterns, materials, textures!
- Sorted Digital Libraries: All License and Pricing wrapped Child NFTs of digital materials, textures, patterns have now been effectively categorised, secured, verified, and are stored on-chain in the DIGITALAX digital libraries. These Child NFTs are completely composable amongst Parent NFTs. Eventually, this supply chain will be founded on entire open sourced libraries of digital materials, patterns and textures that are IP and licensing protective for designers, in terms of enabling new models around secondary fractional garment ownership sales for the original designers and enforcing pay-per material/texture usage.
- Peer-2-Peer Marketplace: Secondary peer-2-peer digital fashion marketplaces, where digital fashion designers, independents and brands, can leverage the open source digital libraries to mix and match materials, patterns, textures, create new custom garments and accessories. These garments can be bought and sold into different outfits that are fully interoperable and real time motion responsive across different virtual environments. They will fully cater for the native digital economy in terms of being able to provide cross-platform interoperability — these garments won’t be locked into centralised digital ecosystems or rely on third parties, but rather create unidirectional value for a buyer and seller, where they can be traded against other virtual assets or used by players as strong identity markers in different virtual environments. This will allow for new monetisation streams and business models that are customised, IP secure with unified platform licensing and incentivised around creativity.
- Designer, Developer, Players: Designers can contribute and take from the open source material, texture, pattern libraries in the marketplace to create and list new garments, build on top of pre-existing designs, monetise through fractional garment ownership. Developers can work with designers, choosing from the digital libraries for mixing, matching, designing and styling of garments, clothing for different game environments. Players too can purchase Child NFTs from the libraries to request custom designs and also attach more real world or crypto assets into the master ERC-721 tokens themselves.
- Garment Construction: The Child NFT composable assets are then used to construct and act as the modular building blocks to the main ERC-721 Parent NFT garment, accessory. All designs are backed by the underlying 3D model FBX file, stored in IPFS. Through storing the original FBX file, not only are buyers guaranteed true and robust ownership of the full NFT asset, but also, the potential for wider cross-game interoperability and preservation is huge — these models can then be taken and imported into the game engines themselves, and then be fit to the ‘look and feel’ of the different gaming and VR graphic environments. The Parent NFT garments can also be burnt down for retrieval of the attached ERC-1155 Child NFTs value i.e. burn down a gold dress to retrieve the backed gold asset locked in the DIGITALAX Factory Vault.
- IP and Legal Wrapper: Every ERC-721 Parent NFT on the DIGITALAX platform comes under the Open Digital Fashion License . This is a big innovation when it comes to IP transfer and rights, where it includes a full IP assignment transfer to the buyer and is attached with these designs verify that the buyer has a license to the copyright. Today, one of the biggest challenges for game developers when purchasing virtual goods through an online marketplace or storefront comes down to the legal side, where there is an immense amount of licensing, copyright involvement — developers often need huge legal teams and it can take even 6 months to acquire one asset for use. Our license ensures a scalable standard for maximum and seamless digital distribution interoperability. This unique license combination, with the Open Source rights of the digital libraries, ensures an open source scalable P2P marketplace for designers, developers, players, of the underlying material assets, whilst still defining standards on the transferability of the whole garment. There can now be efficient and streamlined handover to game developers and players.
- Sale (Auctions and Buy Now), Interoperability Opt In: Players and buyers can purchase the 3D hyper-realistic version of the garment through the DIGITALAX platform sale events. This hyper-realistic version represents the future of digital fashion aesthetics in real time environments. All files have potential cross-game environment linkage through the stored IPFS FBX file. Players can now choose which games they want to “opt in” their digital garment, accessory. The garment can be worn by the player cross-environment, with the garment fitting to the “look and feel” of each different digital world i.e. the player would be able to wear the Aavegotchi version on their character, the Decentraland version on their avatar etc.
So, there you have it: the complete Digital Fashion Operating System. It is composable, open source, decentralised, programmable and interoperable.
This is just the beginning. Our Operating System is still at its early stages and there is a long way to go. We are setting the first foundational elements, components. We are rigging our system for hyper-efficient scaling, composability and interoperability. We are ready to take over the digital fashion industry and position as the digital fashion NFT house for all gaming, VR and metaverses.
We’re in an incredibly exciting position to be able to influence the future of digital fashion, digital economies, gaming, VR. There is no clear cut route to working with us to create the future we envision. But everything that we do is fundamental to enabling true digital self expression. The opportunities are endless and we are thinking BIG.